This is the privacy policy for AP RACING LIMITED (“we”, “our”, “us”). This Policy explains how and why we collect and use personal data, and what we do to ensure it is kept private and secure.

Click on any of the following sections to jump directly to that heading:
  • Who We Are

    We are AP Racing Limited, a company registered in England and Wales with company no. 03794633 and registered office at Seven Stars Industrial Estate, Wheler Road, Coventry, West Midlands, CV3 4LB. For the purposes of data protection law, we will be a controller of the personal data we hold about you. This means we make decisions about how and why your information is used, and have a legal duty to make sure that your rights are protected.

    If you have any questions about our Privacy Policy, please contact us by writing to us at our registered address given above, Telephoning us on +44 (0) 2476 639595 or contacting us via e-mail at privacy.apracing@apracing.co.uk.

  • The Personal Data We Collect

    We collect the following types of personal data:

    • Data you give us

      When you fill in forms on www.apracing.com (our “Website”), we will receive the personal data they contain. This information may be provided at the time of requesting information about what we do or registering a product. If you contact us, we may keep a record of that correspondence.

      If you send us personal data in connection with a job application, we may keep it for up to 6 months for all departments except engineering in case we decide to contact you at a later date.  In respect of the engineering department we may keep the personal data for up to 18 months due to the nature of the recruitment process including graduate applicants.

    • Technical data

      When you visit our Website, we may collect technical data about the device you are using, including where available your IP address, operating system and browser type. This is used for system administration and to improve the look and feel of our Website.

    • Special Category Data (also known as sensitive personal data)

      We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

    • Data We Collect Through our AP Racing App

      If you install the AP Racing app (the “App”) for assistance with authentication of genuine AP Racing products, we may collect certain details from you. When you install the App, we will ask you for:

      • your name and the name of your business;
      • details about which of our products you wish to register and authenticate; and
      • business and/or personal address

      We will also collect technical data from your device automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique ID, its IP address, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the App.

      If you allow us to do so, we will collect data about where your device is located. This enables us to further authenticate the product registration and provide information regarding local official AP Racing distributors/dealers. We will not share your current location with other users or partners. If you do not wish your location to be tracked, you can opt out of location services when you first launch the App, or if you change your mind at any time, most mobile devices allow you to turn off location services for specific apps from their settings screen. If you have any questions as to how you should do this, please contact your mobile carrier or the manufacturer of your device for instructions.

    • Cookies

      A cookie is a small file of letters and numbers that we store on your browser or device if you agree.

      We use the following types of cookies:

      • Strictly necessary cookies.

        These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website.

      • Analytical/performance cookies

        These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website. This helps us to improve the way it works, for example, by ensuring that users are finding what they are looking for easily.

      • in email communications

        We also use cookies in our email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email message. This allows us to monitor and improve our email communications and website.

      • Google Analytics

        The AP Racing website uses Google Analytics, a web analytics service provided by Google Inc. (Google). Google Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for AP Racing Limited and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

        You can refuse to accept some or all cookies by modifying settings within your browser. For guidance on how to do this visit http://www.aboutcookies.org. However, if you block strictly necessary cookies, you may be unable to access certain parts of our Website.

  • How We Use Your Personal Data

    We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:







  • Marketing


  • Keeping your Personal Data Safe


  • Storage and Retention


  • Disclosing Your Personal data


  • Disclosures Required by Law


  • Links to Third Party Websites


  • Your rights


  • Updating this Policy


This policy was last updated on [date] 2018